Method

Quality Compass scores companies 0–100 for long-term quality, built for the quality sleeve of a barbell portfolio. The final score combines the numerical model (60%) with qualitative moat analysis (40%) — both adjustable in Settings. The qualitative score is itself the average of the five AI-scored criteria below (moat, pricing power, recurring revenue, management, industry structure), so moat is already part of the total Combined score. A score of 67 or more is shown green, 34–66 yellow, below 34 red.

Numerical criteria — 50% each within the numerical score

Each criterion is scored 0–100 from roughly five years of annual financials (full marks at the target, zero at the floor) and the five scores are averaged.

Return on invested capital (ROIC)

How: Average ROIC across all tracked years

Target: ≥ 15% — full marks at 22.5%

ROIC measures how efficiently the company turns shareholders' capital into profit. Businesses that sustainably compound capital well above their cost of capital create value year after year — the single most important marker of quality.

Free cash flow conversion

How: Average of (free cash flow ÷ net income) for each year with positive net income

Target: ≥ 80% — full marks at 100%

Earnings that convert into cash are real earnings. High conversion signals honest accounting, an asset-light model and low working-capital drag; low conversion can mean aggressive revenue recognition or capital trapped in the business.

EBIT margin level & stability

How: 70% weight on the average operating margin, 30% on stability (penalized when the year-to-year standard deviation exceeds ±5pp)

Target: ≥ 15% average — full marks at 22.5%

Durable companies hold steady margins through the cycle. A high but wildly swinging margin suggests cyclicality or one-off gains, so stability is scored alongside the level.

Leverage

How: Net debt ÷ EBITDA in the most recent year

Target: < 2x — zero marks at 4x

Low leverage keeps a quality franchise from being wrecked by a downturn or a rate spike, and preserves the freedom to reinvest or buy back shares. Net debt is total debt minus cash.

Capital intensity & growth

How: 60% weight on capex ÷ revenue (lower is better), 40% on revenue CAGR across the tracked years

Target: capex ≤ 10% of revenue, with a growth bonus up to 15% CAGR

Asset-light businesses that still grow are the best compounders: most of every euro earned can be redeployed instead of being locked into factories, fleets or stores.

Qualitative criteria — AI proposal, your call

The five quality factors below are rated 1–5, averaged and converted to 0–100 for the qualitative score. AI proposes each rating with written reasoning — automatically for top numerical candidates (numerical score ≥ 60) during scans, and on demand from any company page. Your own overrides always take precedence over the AI proposal.

Durable competitive advantage (moat)

Network effects, switching costs, intangible assets, cost advantages — anything that stops competitors from eroding returns.

Pricing power

Can the company raise prices faster than inflation without losing customers? Classic sign of a must-have product.

Recurring / predictable revenue

Subscriptions, long-term contracts and repeat purchases make future cash flows far easier to forecast.

Management capital allocation

Do executives reinvest at high returns, buy back shares when cheap, and avoid empire-building dilution?

Industry structure & barriers to entry

Consolidated industries with high entry barriers protect profitability; fragmented commoditized ones do not.

Markets covered

🇺🇸

United States

NYSE / Nasdaq

🇫🇮

Finland

Nasdaq Helsinki

🇸🇪

Sweden

Nasdaq Stockholm

🇳🇴

Norway

Oslo Børs

🇬🇧

United Kingdom

LSE

🇳🇱

Netherlands

Euronext Amsterdam

🇪🇸

Spain

Bolsa de Madrid

🇨🇦

Canada

TSX

Each market uses a curated universe of roughly 35–70 quality-biased large and mid caps (~500 tickers in total). You can add any ticker manually from the screener.

Data and limitations